Xtac, Your reliable supplier of

We are specialists in self adhesive label printing and are ISO 9001:2008 QMS and ISO 14001:2004 EMS accredited label suppliers based in Delhi/Sonepat, India.

Trust, Respect and Empowerment.

Our Mission, Vision and Goal


To empower all industries by delivering premium products and ease their every day operations ."


To provide our customers with the best product and experience from beginning to end.


Increase efficiency and profitability to fulfill our vision while considering our value

Xtac India

About Us

Rational Business Corporation (P) Ltd. is a fast growing dynamic organization specialized in design, manufacture & supply of complete range of Transaction supplier, Office Stationery, Point of Sale Supplies, Imaging Products, Photo Products, Packaging Products, Labels, Tags, Tickets, Customer Application Forms, Shopping Bags & Allied Products, that are strategically developed and marketed all over the country.

Founded in 1935, we are a family owned business having a modest beginning as a trade house and serving clientele from diverse sectors since then. Apart from 2000+ over the counter SKU's stocked at our 45 warehouses spread across india. We also serve B2B Clients in various industries, including Courier and Logistics, E Commerce, Consumer Banking, Education, Entertainment, FMCG, Public Transport, Retail, Aviation, Telecom, Manufacturing, Automotive, Diagnostic / Healthcare, Parking Services, Star Hotels, Fine Dine Restaurants, Quick Service Restaurants, Toll Concessionaires and many more

Brand like Century, de'Smat, de'Smat Technologies, Datapack, XPrint, Solprint & X'tac are among the most perferred names of the industry, Our products are very well acceptable in SOHO business environment as well as Large Corporate Clients.




Ashok Gupta

Managing Director

Ashok Gupta is MD & CEO of RBCPL ( Rational Business Corporation Pvt. Ltd., the parent company of desmat Brand. The leading source of stationary and Label products .


Arsh Gupta


Arsh Gupta, the Eldest member of the Fourth Generation of the Family, joined the business in 2016. He is currently responsible for the Company's finances as well as Online sales and Promotions.


Ravindra Kumar

Production Manager


Kamal Soni


Higher Ground

Our Strategy


Rational's Business Strategy is primarily driven by Growth. Company is expanding in National and International market by growing the core : doing more of what we are good at and combining it with developing industries e.g: E Commerce industry in India.

Product Mix

Rational aims to provide high quality product utilizing its 100 years of experience. Customer trust and satisfaction is important to maintain the growing client portfolio. Multiple quality checks and testing cycles are designed to ensure premium & reliable quality essential for critical applications.

Price Performance

Rational's Business model provides competitive leverage by following Low Cost Strategy and Value Engineered Quality Bench marking. Competitive Strategy involves winning marketshare by appealing to cost-conscious or price- sensitive customers. This is achieved by having the lowest prices in the target market segment, or at least the lowest price to value ratio.

Network 47 Locations

Xtac India


We are available in more than 47 Locations Pan India, with Company run ware houses and have created a network to connect deliveries to over 600 locations

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