To empower all industries by delivering premium products and ease their every day operations ."
To provide our customers with the best product and experience from beginning to end.
Increase efficiency and profitability to fulfill our vision while considering our value
Managing Director
Ashok Gupta is MD & CEO of RBCPL ( Rational Business Corporation Pvt. Ltd., the parent company of desmat Brand. The leading source of stationary and Label products .
Director
Arsh Gupta, the Eldest member of the Fourth Generation of the Family, joined the business in 2016. He is currently responsible for the Company's finances as well as Online sales and Promotions.
Production Manager
Marketing
Rational's Business Strategy is primarily driven by Growth. Company is expanding in National and International market by growing the core : doing more of what we are good at and combining it with developing industries e.g: E Commerce industry in India.
Rational aims to provide high quality product utilizing its 100 years of experience. Customer trust and satisfaction is important to maintain the growing client portfolio. Multiple quality checks and testing cycles are designed to ensure premium & reliable quality essential for critical applications.
Rational's Business model provides competitive leverage by following Low Cost Strategy and Value Engineered Quality Bench marking. Competitive Strategy involves winning marketshare by appealing to cost-conscious or price- sensitive customers. This is achieved by having the lowest prices in the target market segment, or at least the lowest price to value ratio.
We are available in more than 47 Locations Pan India, with Company run ware houses and have created a network to connect deliveries to over 600 locations